There was an interesting story not too long ago about a European T-Shirt Company that donated T-Shirts to a Neo-NAZI Group that was having a big concert. The T-Shirts looked really cool to the Neo-NAZIs, but as soon as they were washed they revealed a message that; "Like this T-shirt you can change, and no longer be self-enslaved to this hate group." Yes, that is a pretty cool trick right? Now then, what else can we use this T-shirt technology for, where the ink reveals a new message once washed?
Okay so, let's talk about:
1. Statements
2. Scratch Off Messages
3. T-shirt Branded Coupons
Wouldn't it be cool if you ran let's say The New York City Marathon, The Boston Marathon, or The Los Angeles City Marathon and when you signed up you received your T-shirt the day of the event. And after you ran the marathon, and you washed your T-shirt, your T-shirt changed its message and would now say;
A. I Finished the New York City Marathon
B. I Completed the Boston Marathon
C. I Ran and Finished the Los Angeles City Marathon
That would be perfect for this new washable T-shirt technology, it would be a worthy application, and it would make people feel proud. It seems these T-Shirts would be great sports apparel. It might also be good for T-shirt sales for major sporting events. How about for the US military; "I Completed Basic Training," or for a high school football team; "I Made It through Hell Week!"
How about a T-shirt with the Nike logo, and after it was wash 10 or 12 times instead of "Just Do It!" - That T-shirt might say "I Just Did It" - in fact, there are many good corporate branding uses for this washable secret message T-shirt technology. It would also be great for nonprofit group sponsoring Walk-A-Thons, Bike-A-Thon, Bowl-A-Thon, or other nonprofit charity fundraising events.
We have all seen those scratch off messages that tell us if we've won something, maybe this scratch off message might be printed onto the T-shirt, and the individual can merely bring that T-shirt back in for redemption and get their prize. How about; "I saved 00 when I bought a Ford Focus!"
Can you see all the possibilities for this, and the sky is the limit really, whatever you can imagine, you can print onto those T-shirts. From a corporate marketing standpoint or for a college, sports team, or nonprofit event this is an incredible way to deliver your message. Please consider all this and think on it.
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